{"id":1393,"date":"2026-07-07T15:49:29","date_gmt":"2026-07-07T14:49:29","guid":{"rendered":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/?page_id=1393"},"modified":"2026-07-07T16:52:23","modified_gmt":"2026-07-07T15:52:23","slug":"influencer-creep-optimization-authenticity-and-self-branding","status":"publish","type":"page","link":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/influencer-creep-optimization-authenticity-and-self-branding\/","title":{"rendered":"Influencer Creep: Optimization, Authenticity, and Self-Branding"},"content":{"rendered":"<nav style=\"font-style:normal;font-weight:900;line-height:2;text-transform:capitalize;color: #345669;background-color: #f1e9d3\" class=\"has-text-color has-background has-medium-font-size items-justified-center wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-is-layout-0194f9ad wp-block-navigation-is-layout-flex\" aria-label=\"Homepage\"><ul 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class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\"has-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/influencer-creep-optimization-authenticity-and-self-branding\/\"><span class=\"wp-block-navigation-item__label\">Influencer Creep<\/span><\/a><\/li><li class=\"has-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  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class=\"wp-block-navigation-item__label\">About<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"About submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\"has-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/statement-of-purpose\/\"><span class=\"wp-block-navigation-item__label\">Statement of Purpose<\/span><\/a><\/li><li class=\"has-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/contact\/\"><span class=\"wp-block-navigation-item__label\">Contact<\/span><\/a><\/li><li class=\"has-medium-font-size wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/bulletins\/\"><span class=\"wp-block-navigation-item__label\">Bulletins<\/span><\/a><\/li><\/ul><\/li><\/ul><\/nav>\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>May 27, 2026<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">By\u202fSophie Bishop\u202fwith a response from&nbsp;Jodie Underwood<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sophie Bishop, &amp;apos;Influencer Creep&amp;apos;\" src=\"https:\/\/player.vimeo.com\/video\/1207794289?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-4c96c1b2 wp-block-group-is-layout-constrained\" style=\"border-color:#752121;border-width:1px;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-left-radius:15px;border-bottom-right-radius:15px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-drop-cap wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.488), 18px);font-style:normal;font-weight:600\">Sophie&nbsp;Bishop\u2019s book&nbsp;<a href=\"https:\/\/www.ucpress.edu\/books\/influencer-creep\/paper\"><em>Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture<\/em><\/a> (University of California Press) draws from in-depth ethnography and interviews with influencers and professional artists.&nbsp;Bishop&nbsp;argues that looking to the shifts within influencer culture can help us understand contemporary changes to labour conditions, compensation and representation within creative industries. Taking seriously the motivations that drive more and more people into the contest for online visibility, the book documents a creative workforce nervously conforming to the monopoly power of social media platforms\u2014and occasionally resisting it. Influencer Creep is shortlisted for the British Sociological Association&#8217;s Phillip Abrams Memorial Prize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">Speakers<\/h2>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\"><strong>Sophie&nbsp;Bishop<\/strong>&nbsp;is an Associate Professor at the University of Leeds in Media and Communications who has been researching the social and cultural implications of the influencer industry for a decade.&nbsp;Sophie has advised policy makers in UK Parliament and the European Union on influencer culture and has written for academic journals&nbsp;<em>New Media &amp; Society,<\/em>&nbsp;<em>Social Media + Society and Media, Culture &amp; Society<\/em>&nbsp;and has been interviewed in&nbsp;<em>Paper, Real Life, Financial Times<\/em>, BBC and&nbsp;<em>The Atlantic<\/em>.&nbsp;<em>Influencer Creep<\/em>&nbsp;is her first book.<\/p>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\"><br><strong>Jodie Underwood&nbsp;<\/strong>(b. 2003) completed their BA in Fine Art: Painting at the University of Brighton in 2024 and has since exhibited in numerous group shows across the UK. Including the &#8216;Dream this Silly&#8217; exhibition at Queer Circle, &#8216;Spilt Milk&#8217; at VF Dalston, and most recently, the &#8216;Unapologetic&#8217; exhibition at Roper Gallery in Bath. Their work explores the intersection of eroticism, gender, girlhood, and queerness through oil painting and focuses on the body, often using their own body, or fellow trans models, for reference imagery. Their pieces highlight profound, intimate moments in a humorous light and often push the limits on what is &#8216;taboo&#8217;, with pornographic elements and detailed imagery of the nude body being recurring subjects in their paintings.&nbsp;<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 27, 2026 By\u202fSophie Bishop\u202fwith a response from&nbsp;Jodie Underwood Sophie&nbsp;Bishop\u2019s book&nbsp;Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture (University of [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1393","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/pages\/1393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/comments?post=1393"}],"version-history":[{"count":3,"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/pages\/1393\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/pages\/1393\/revisions\/1415"}],"wp:attachment":[{"href":"https:\/\/reframe.sussex.ac.uk\/statesofculturalanalysis\/wp-json\/wp\/v2\/media?parent=1393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}