{"id":3202,"date":"2022-11-19T17:18:47","date_gmt":"2022-11-19T17:18:47","guid":{"rendered":"https:\/\/reframe.sussex.ac.uk\/mediatico\/?p=3202"},"modified":"2023-06-05T09:09:12","modified_gmt":"2023-06-05T09:09:12","slug":"ema-in-havana-reacting-to-reggaeton","status":"publish","type":"post","link":"https:\/\/reframe.sussex.ac.uk\/mediatico\/2022\/11\/19\/ema-in-havana-reacting-to-reggaeton\/","title":{"rendered":"Ema in Havana: Reacting to Reggaeton"},"content":{"rendered":"\n<p>by Dunja Fehimovic*<\/p>\n\n\n\n<p>Having attended a screening of <em>Ema<\/em> (Pablo Larra\u00edn 2019) during the Festival internacional de Nuevo Cine Latinoamericano, I left Havana with Nicolas Jaar\u2019s hypnotic beats resounding in my head and Sergio Armstrong\u2019s luminous frames burned onto my retinas. However, the audience\u2019s response to the film \u2013 particularly their vocal approval of Gast\u00f3n\u2019s anti-reggaeton tirade \u2013 proved just as memorable. But how to make sense of this? The morning of the screening, I had awoken to the sounds of reggaeton coming through the open windows and doors of multiple neighbours\u2019 houses. I had passed by vendors blasting it from portable radios, circumnavigated teenagers playing it on their phones, even driven to the cinema in a <em>colectivo<\/em> (shared taxi) playing it at a level that may have slightly deafened me to the full auditory experience of Larra\u00edn\u2019s film. But, in fact, reggaeton\u2019s ubiquity in Cuba covers over \u2013 and contributes to \u2013 the kinds of perceptions and beliefs expressed by the audience, via Gast\u00f3n, that day. We need only look to the \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=eq9QeQDw3ek\">Pal\u00f3n divino<\/a>\u2019 phenomenon to expose how the genre\u2019s popularity coexists with widespread disdain. The runaway success of Chocolate\u2019s 2017 song led to not one but <em>two <\/em>sequels (imaginatively entitled \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=93Y7lPdPYNs\">Pal\u00f3n divino 2<\/a>\u2019 and \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=y4U0Y0E65_o\">Pal\u00f3n divino 3<\/a>\u2019), and triggered both parodies and public outrage. It was even taken up by Alexis Vald\u00e9s, a Miami-based Cuban comedian beloved by Cubans inside and outside the island alike. In this video, Vald\u00e9s uses one of his well-known stock characters, Nereida, to place the hit within a longer trajectory of increasingly outrageous innuendo in popular music:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_y2zVMgQZS0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=97&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><strong><u>\u2018Es una m\u00fasica de c\u00e1rcel\u2019<\/u><\/strong><\/p>\n\n\n\n<p>Nereida\u2019s closing comment \u2013 \u2018me voy a recoger a mi aposento, porque esta vulgaridad no comulga con mis intereses sociales\u2019 \u2013 hints at the coincidence of issues of space, class, and race in Cuban attitudes towards the genre. Just as the roots of reggaeton have most often been traced to the working class, largely black \u2018caser\u00edos\u2019 of Puerto Rico, the music and its style continue to be associated with \u2018marginal\u2019 areas or living situations in Cuba, which, despite the advancements made by the Revolution, are still disproportionately inhabited by Afro-Cubans. Both \u2018repartos\u2019 \u2013 housing projects built since 1960 for lower-income citizens, often far from city centres \u2013 and inner city \u2018solares\u2019 \u2013 older tenement buildings of frequently tenuous structural integrity \u2013 have served as sites for the reproduction of racialised inequalities in the post-Revolutionary context.<\/p>\n\n\n\n<p><strong><u>\u2018Es un ritmo hipn\u00f3tico que te apendeja\u2019<\/u><\/strong><\/p>\n\n\n\n<p>The genre\u2019s foregrounding of rhythm sets it up to inherit prejudices that can be traced back to colonial Cuba. The spiritual and cultural practices brought to the island by enslaved Africans, as well as those that were formed in the new context, harnessed the communicative and cathartic power of rhythm, and became associated with rebellion \u2013 provoking fears of a second Haiti among the landowning white <em>criollos<\/em>. Drumming was first banned and then contained through popular celebrations such as the D\u00eda de los Reyes. These fears merged with racist practices \u2013 such as the fetishisation of black bodies \u2013 and perceptions \u2013 such as those that labelled black people as savage. The result was an enduring antinomy between rhythm and civilisation, which in itself drew on the existing (Christian) binary of mind and (\/over) body. The post-Revolutionary context has seen a revalorisation of rhythm, particularly as expressed in national musical forms such as the \u2018son\u2019 or \u2018rumba\u2019<a href=\"#_edn1\" id=\"_ednref1\">[i]<\/a> but, as we will soon see, the primacy of body over mind remains problematic.<\/p>\n\n\n\n<p><strong><u>\u2018No te rebeles [\u2026] dame, dame, dame\u2026\u2019<\/u><\/strong><\/p>\n\n\n\n<p>The genre\u2019s association with spatial marginality and racial marginalisation coincides with a condemnation of its aesthetics, characterised by \u2018la guaper\u00eda del solar\u2019. In a 2017 CiberCuba <a href=\"https:\/\/www.cibercuba.com\/noticias\/2017-07-19-u191280-e42839-algun-dia-contare-mi-hijo-fui-testigo-principio-fin-musica-cubana\">article<\/a>, Ernesto Morales identifies this \u2018solar\u2019 aesthetic with \u2018bling bling\u2019, pointing to the perception of the genre as not only commercial but also preoccupied with <em>consumption<\/em>. Artists\u2019 personal styles and music videos often feature spectacular consumption that is readily associated neither with a socialist state nor with the \u2018good taste\u2019 of intellectuals and cultural arbiters. The music itself is most often produced \u2018independently\u2019, using computers necessarily obtained, via informal channels, outside the island. Without the need for live instrumentation, the usual markers of both cultural value and conduits for official recognition \u2013 musical virtuosity and formal training \u2013 are bypassed. <em>Reggaetoneros<\/em> quickly sink to the bottom of the cultural hierarchy, whilst their fans are perceived as mindless \u2018consumers\u2019 rather than discerning \u2018appreciators\u2019 of the genre.<\/p>\n\n\n\n<p>However, although reggaeton is frequently consumed via informal circuits such as the <em>paquete<\/em>,<a href=\"#_edn2\" id=\"_ednref2\">[ii]<\/a> it is also played in state-owned venues ranging from hotels and tourist resorts to fast food restaurants (e.g. the El R\u00e1pido chain). If the genre is indeed part of a recent \u2018<a href=\"http:\/\/www.juventudrebelde.cu\/opinion\/2009-04-19\/cerveza-pollo-y-perreo\">cultura del R\u00e1pido<\/a>\u2019 that \u2018desde\u00f1a el funcionamiento neuronal, la diferencia, la diversidad cultural\u2019, then this is perhaps not be attributable to the <em>failings<\/em> of Cuba\u2019s cultural institutions, as one delegate of the state cultural association Hermanos Sa\u00edz (AHS) claimed. Rather, it can be viewed as part of a consistent but unspoken effort to eliminate the wrong kind of \u2018rebellious\u2019 music, spreading the message of \u2018no te rebeles\u2019.&nbsp;<\/p>\n\n\n\n<p><strong><u>\u2018Es para que la gente no piense\u2019<\/u><\/strong><\/p>\n\n\n\n<p>If rap \u2013 a genre similarly associated with racialised and marginalised populations \u2013 has been able find a niche within the Revolutionary system (as evidenced by the creation of the Agencia cubana de rap), this is because of its perceived greater intellectual value and ideological engagement. Conversely, this political potential has also led to the marginalisation and censorship of certain groups, including those based in Alamar, an area of \u2018repartos\u2019 in eastern Havana.<a href=\"#_edn3\" id=\"_ednref3\">[iii]<\/a> Reggaeton, on the other hand, has been defined in terms of its \u2018conscious refusal to engage at the level of ideas or lyrical discourse\u2019 (Baker 2009: 169). A 2005 investigation carried out by the Centro de Investigaci\u00f3n y Desarrollo de la M\u00fasica Cubana (CIDMUC) expressed regret at the replacement, in reggaeton, of Cuban \u2018picard\u00eda\u2019 with vulgarity, describing the genre\u2019s lyrics in terms of \u2018lexical violence\u2019 and aesthetic \u2018impoverishment\u2019. The genre\u2019s supposed lyrical vulgarity reinforces its low status as a \u2018body\u2019 genre, which also supposedly limits its potential threat; whilst rap \u2013 particularly the kind of ideologically-engaged rap promoted by the Cuban state \u2013 is made to be listened to, reggaeton is made for dancing. And if you\u2019re dancing, you\u2019re not thinking \u2013 or so the reasoning goes.<\/p>\n\n\n\n<p><strong><u>\u2018A ustedes alguien les convenci\u00f3 de que si mueven las caderitas, son mucho m\u00e1s libres\u2019<\/u><\/strong><\/p>\n\n\n\n<p>From Che Guevara\u2019s \u2018New Man\u2019, engaged in a continual \u2018conscious process of self-education\u2019, to the \u2018Batalla de ideas\u2019 declared to combat the ideological, social and economic crises of the Special Period, the Revolution has long been configured as an individual and collective struggle primarily of the mind. The body, meanwhile, has been valorised only in relation to collective labour and armed struggle. We need only remember the controversy surrounding <em>P.M.<\/em> (Orlando Jim\u00e9nez Leal &amp; Saba Cabrera Infante 1961) to understand this; its fly-on-the-wall observation of a predominantly Afro-Cuban population drinking and dancing in a marginal part of town was an uncomfortable testament to an ideologically \u2018unengaged\u2019 sector of the population whose lives and loves seemed to have been unchanged by the Revolution.<\/p>\n\n\n\n<p>If \u2018the musical power of the disenfranchised&#8230; more often resides in their ability to articulate different ways of construing the body\u2019 (McClary 1994: 34), and the body can serve as a source of subaltern self-empowerment (see, for example, Mimi Sheller\u2019s <em>Citizenship from Below<\/em> [2012]), then to actively acknowledge the <em>power<\/em> of the body and bodily pleasures \u2013 including dancing \u2013 in Revolutionary Cuba is somehow to admit that there are still disenfranchised, subaltern sectors of the population. Moreover, to find, in <em>perreo<\/em>, a kind of freedom for the woman, especially from the traditional couple formation characteristic of most other styles of popular dancing (Fairley 2009), is to foreground the ambivalence and contradictions of embodied experience over the long record of official struggles for gender equality. In short, to deliberately value the bodily and sensorial pleasures derived from a heavily rhythmic genre that often uses misogynist lyrics and objectifying music videos is to undermine hegemonic understandings of politics and \u2013 ultimately \u2013 power.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><u>\u2018Todo lo que estudiamos, [\u2026] todas las pinches luchas que hicimos\u2026\u2019<\/u><\/strong><\/p>\n\n\n\n<p>The aforementioned article by Ernesto Morales was tellingly entitled \u2018Alg\u00fan d\u00eda contar\u00e9 a mi hijo que fui testigo del principio del fin de la m\u00fasica cubana\u2019, showing the continued relevance, years later, of the sentiments so succinctly summed up by this 2009 <em>Juventud Rebelde<\/em> cartoon. Despite the perceived marginal, racialised, low-class, low-quality nature of reggaeton, it pervades public and private spaces, not least of which are state-run leisure venues and cultural institutions, such as Casas de la M\u00fasica. Meanwhile, official discourse and cultural commentators repeatedly denounce it as \u2018damaging to the broader panorama of Cuban popular music, eroding traditional genres, and betraying [musicians\u2019] high professional standards with amateurish yet addictive creations\u2019 (Baker, 2009: 166).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"133\" src=\"https:\/\/reframe.sussex.ac.uk\/mediatico\/files\/2022\/11\/Fehimovic-Figure-1.jpg\" alt=\"\" class=\"wp-image-3204\" \/><figcaption class=\"wp-element-caption\"><em>Juventud Rebelde <\/em>(2009)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>But reggaeton is not only detrimental to national culture; it also threatens the gains of the Revolutionary \u2018lucha\u2019 itself. Chocolate\u2019s shocking claim that \u2018soy negro, soy feo, pero soy tu asesino\u2019 may be overshadowed by the \u201cmetaphorical\u201d \u2018pal\u00f3n divino\u2019 that follows it, but it certainly exposes the internalisation and reproduction of racist stereotypes in all sectors of society. Thus, reggaeton ends up falling foul of both racist <em>and<\/em> anti-racist attitudes and discourses. Similarly, both official and public commentary has denounced the misogyny of the genre\u2019s lyrics and music videos, which sit uncomfortably against the legislative and cultural battles repeatedly waged against <em>machismo<\/em> over the years. Finally, the emphasis on appearance and consumption in lyrics, music videos, and in artists\u2019 images makes painfully visible the inequalities associated with post-Special Period economic reforms.<\/p>\n\n\n\n<p><strong><u>Sitting in the Chaplin<\/u><\/strong><\/p>\n\n\n\n<p>With each of these expressions of Gast\u00f3n\u2019s disgust came new roars of approval and peals of laughter. Soon, approbation was met with signs of protest among other parts of the crowd, which grew louder when Ema\u2019s friend began to make her case for reggaeton as the \u2018orgasmo que se puede bailar\u2019. Ultimately, though, it seemed that the audience was siding with Gast\u00f3n \u2013 the manipulative and childlike, dictatorial and vulnerable, impotent yet <em>prepotente<\/em> Gast\u00f3n.<\/p>\n\n\n\n<p>In many ways, this is hardly surprising. The Chaplin cinema, located immediately next door to the national film institute (Instituto Cubano de la Industria Cinematografica &#8211; ICAIC) and used for premieres throughout the year, not only possesses an official prestige that might attract a certain kind of audience, but is also likely \u2013 for purely practical reasons \u2013 to hold more than its fair share of filmmakers, critics, students, and writers in any given screening. Such viewers are, still, disproportionately whiter than the rest of the population, and have almost always received higher education and\/or training in \u2013 if not formal employment or recognition by \u2013 state institutions. ICAIC and the Chaplin cinema are located in Vedado, a historically middle-class and still largely well-to-do area of Havana, relatively close to its centre. Whilst cinema tickets remain astoundingly affordable in Cuba, the precarity of public transportation and prohibitive price of alternatives such as the <em>colectivo<\/em> mean that people were unlikely to have travelled from marginal communities to attend. In other words, much of the audience likely found common ground with the objections of a formally-trained intellectual\/artist who sees his creativity and control threatened by the hyper-sexualised stylings of an informal, non-hierarchical group of \u2018malas bailarinas\u2019. However, unlike Gast\u00f3n, Cuban viewers are just as likely to listen to the latest denunciation of reggaeton on an official TV debate as they are to have it played to them at a state-owned cultural venue, whilst waiting for the start of a concert or, indeed, a contemporary dance performance.<\/p>\n\n\n\n<p>Although the booing, cheering and laughter soon dissolved into \u2018shushes\u2019 all round as the audience returned their attention from the drama in the auditorium to the one on screen, Larra\u00edn\u2019s film had already exposed the fissures between a societal super-ego and id, inadvertently proving the contextual significance of reggaeton as \u2018an apt and revealing signifier\u2019 (Boudreault-Fournier 2008: 354) of the contradictions of 21<sup>st<\/sup>-century Revolutionary Cuba.&nbsp;<\/p>\n\n\n\n<p><strong>Acknowledgements: <\/strong>I am grateful to Yissel Arce Padr\u00f3n for her insightful comments on this piece.<\/p>\n\n\n\n<p><strong>Works cited<\/strong><\/p>\n\n\n\n<p>Baker, G. 2009. \u2018The Politics of Dancing: Rap and Reggaet\u00f3n in Havana, Cuba.\u2019 In <em>Reggaeton<\/em>, edited by Raquel Z. Rivera, Wayne Marshall, and Deborah Pacini Hernandez, 165-196. Durham [NC]: Duke University Press.<\/p>\n\n\n\n<p>Boudreault-Fournier, A., 2008. Positioning the New Reggaet\u00f3n Stars in Cuba: From Home-Based Recording Studios to Alternative Narratives. <em>The Journal of Latin American and Caribbean Anthropology<\/em>, 13(2): 336-360.<\/p>\n\n\n\n<p>Fairley, J. 2009. \u201cHow to Make Love with Your Clothes On: Dancing \u2018Regeton\u2019, Gender, and Sexuality in Cuba.\u201d In <em>Reggaeton<\/em>, edited by Raquel Z. Rivera, Wayne Marshall, and Deborah Pacini Hernandez, 280\u201394. Durham [NC]: Duke University Press.<\/p>\n\n\n\n<p>McClary, S. 1994. \u201cSame as It Ever Was: Youth Culture and Music.\u201d In <em>Microphone Fiends: Youth Music &amp; Youth Culture<\/em>, edited by Andrew Ross and Tricia Rose, 29\u201340. New York: Psychology Press.<\/p>\n\n\n\n<p><a id=\"_edn1\" href=\"#_ednref1\">[i]<\/a> See, for example, Bodenheimer, Rebecca M. 2018 \u201cNational Symbol or \u2018a Black Thing\u2019?: Rumba and Racial Politics in Cuba in the Era of Cultural Tourism.\u201d <em>Black Music Research Journal<\/em> 33(2): 177\u2013205.<\/p>\n\n\n\n<p><a href=\"#_ednref2\" id=\"_edn2\">[ii]<\/a> The <em>paquete <\/em>or <em>paquete <\/em><em>semanal <\/em>is a weekly package of primarily audiovisual content (films, television shows, music) that is distributed offline, via hard-drives and USBs, through a grey market network.<\/p>\n\n\n\n<p><a href=\"#_ednref3\" id=\"_edn3\">[iii]<\/a> The passing of the Decreto Ley 349 in 2018 has been instrumental in this, and has been widely <a href=\"https:\/\/www.revistaelestornudo.com\/una-carta-349-i\/?fbclid=IwAR2xIFr_Zqm1cJZNlurUDnggyhTxPuE_y_-iCtqNGnnmcBhU0zdcvlJOofg\">interpreted<\/a> by artists and intellectuals as an institutionalisation of censorship.<\/p>\n\n\n\n<p>*<\/p>\n\n\n\n<p><strong>Bio<\/strong><\/p>\n\n\n\n<p>Dunja Fehimovi\u0107 is Lecturer in Hispanic Studies at Newcastle University. She is the author of <em>National Identity in 21<sup>st<\/sup>-Century Cuban Cinema: Screening the Repeating Island<\/em> (Palgrave Macmillan 2018), the co-editor of <em>Branding Latin America: Strategies, Aims, Resistance<\/em> (Lexington 2018), and co-editor of the annual Screen Arts issue of the <em>Hispanic Research Journal<\/em>. Her current research explores the contours of a relational (Glissant) Caribbean cinema via commonalities and repeating patterns in terms of film history, production, thematics, and aesthetics.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>The genre\u2019s foregrounding of rhythm sets it up to inherit prejudices that can be traced back to colonial Cuba. The spiritual and cultural practices brought to the island by enslaved Africans, as well as those that were formed in the new context, harnessed the communicative and cathartic power of rhythm, and became associated with rebellion \u2013 provoking fears of a second Haiti among the landowning white criollos<\/p>\n","protected":false},"author":18,"featured_media":3204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,357],"tags":[414,7,348,350,411,413,355],"class_list":["post-3202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","category-music","tag-chocolate","tag-cuba","tag-ema","tag-pablo-larrain","tag-paquete-semanal","tag-racialised-marginality","tag-reggaeton"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/reframe.sussex.ac.uk\/mediatico\/files\/2022\/11\/Fehimovic-Figure-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/p49QSj-PE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/posts\/3202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/comments?post=3202"}],"version-history":[{"count":5,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/posts\/3202\/revisions"}],"predecessor-version":[{"id":3210,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/posts\/3202\/revisions\/3210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/media\/3204"}],"wp:attachment":[{"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/media?parent=3202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/categories?post=3202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reframe.sussex.ac.uk\/mediatico\/wp-json\/wp\/v2\/tags?post=3202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}