“Far from the Official Lights of Facebook Walls and Pages”: Backstage Activism and the Enduring Significance of Internal Communicative Dynamics within Digital Social Movements

by Emiliano Treré In 2012, after one year as a lecturer in Mexico, an unexpected event changed both the face of the country and the direction of my research. During the national elections in May, the #YoSoy132 movement emerged as a new social actor asking for transparent ballots, denouncing the manipulation of the Televisa media…